International Trademark Protection Is Crucial for Global Brands

Protecting brands internationally is essential for businesses that manufacture, sell, or market goods or services outside the U.S.  Engaging in any of these activities without foreign trademark protection can leave your brand vulnerable to numerous issues, including:

• Brand hijacking: Someone could register your brand in foreign countries, potentially blocking or delaying your trademark applications and leading to costly legal and business setbacks.
• Counterfeiting: Without trademark registration for your brand in a foreign country, it is more difficult to take legal action against counterfeiters in that country.
• Forced rebranding: If your brand is already registered as a trademark in a foreign country by someone else, you may have to rebrand in that particular country – costing time and money.

A business should consider filing a trademark application in a foreign country if it:

• Sells or plans to sell products or services in that country
• Licenses or plans to license its brand to third parties in that country
• Faces a high risk of counterfeiting in that country

If you want to grow your brand globally, international trademark protection is an important consideration.  Partner with our legal team for a tailored strategy that protects your brand, minimizes risk, and positions your business for global success.