Innovation Under Lock Blog

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Innovation Under Lock breaks down essential IP concepts, highlights emerging trends, and offers practical guidance from experienced Patent & Trademark Counsel. 

18 February 2026

“Beer Law Center” vs. “Beer L...

A federal judge dismissed a trademark suit brought by a North Carolina law firm branding itself the “Beer Law Center” against a Colorado firm calling itself “Beer Law HQ”—on jurisdictional grounds. But the case raises a deeper question: when your mark is highly descriptive, how defensible is it really? Meanwhile, Autodesk sued Google over the […]

 
17 February 2026

Blockbuster vs. a Deer Feed Company? Brand Prot...

The Blockbuster brand—once synonymous with Friday night movie rentals—is now fighting a trademark battle against a Mississippi-based animal feed company it says is exploiting the Blockbuster legacy. This is a reminder that brand equity doesn’t disappear just because a company’s original business model did. And third parties will try to capitalize on dormant goodwill. For […]

16 February 2026

AI Patents Just Got More Accessible—Are You Ada...

Recently, in Ex parte Carmody, the PTAB reversed an examiner’s eligibility rejection of an AI patent application, signaling that the USPTO’s updated guidance is creating a clearer path to AI patent protection. At the same time, the Federal Circuit has shown caution about rulings that could render all AI unpatentable. For companies investing heavily in […]

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