Lisa Holubar has over two decades of experience counseling clients on selecting, protecting, and enforcing their brand portfolios. She is currently a Partner in the Intellectual Property Litigation practice.

Lisa began her career in big law, where she worked on federal intellectual property litigation matters, counseled clients on advertising claims, brand selection and enforcement, managed international trademark portfolios, and served as the intellectual property due diligence specialist on various corporate deals. Eventually, Lisa decided that a boutique law firm better aligned with her professional and personal goals, joining Irwin IP within three months of its founding and helping to build it from a small start-up to a highly successful mid-sized boutique. Lisa has represented clients in adversarial proceedings before the USPTO and WIPO, as well as in federal district and appellate courts nationwide. She has a true passion for trademarks and frequently writes and speaks on trademark issues. Lisa also enjoys mentoring and teaching younger attorneys, helping them achieve their own personal and professional goals.

Lisa enjoys volunteering in her community and is an active member in several community groups and professional organizations. For example, Lisa recently joined as a Board Member for Chicago Angels, a not-for-profit entity whose mission it is to walk alongside children, youth, and families in the foster care community and serves as the Chairperson of the Athletics Committee for the Academy at St. Joan of Arc, maintaining the Athletics Handbook and working to ensure a positive and inclusive athletics experience for all students.

Memberships & Affiliations

Lisa is a member of ChiWIP (Chicago Women in Intellectual Property), and a Board member on the Coalition of Women’s Initiatives in Law, a Board member of Chicago Angels, and a member of The Professional Women’s Club of Chicago.

Distinctions

• Best Lawyers (2023)
• Leading Lawyers (2025)
• Super Lawyers (2025)

Papers, Seminars, and Teachings

• “Rethinking Trademarks and Related Rights: AI’s Present and Potential Impact on Trademarks and More,” IP Litigator May 1, 2025
• The Digital Replica Accountability and Identity Protection Act Server Test in the Spotlight: What You See or How You See It?
• “Trademark Tacking: The Legal Implications of Brand Evolution”, Wake Forest Journal of Business and Intellectual Property Law (2024)
• “Illini Win to Fight Another Day for Disavowed Chief Illiniwek.” The Licensing Journal, 2024
• Top 10 Trademark Tips to Make 2024 a “Brand” New Year
• “Pro Bono Work Is Valuable In IP And Continued Learning.” Law360 Pulse, February 1, 2023
• “So You’ve Got a Cybersquatter, Now What?” Best Lawyers, November 2022
• “A Proposal to Update US Customs’ Trademark Seizure Process to Prevent Misuse.” ABA Landslide, 2022
• “Is It Functional or Is It Functional? Trade Dress vs. Design Patent ‘Functionality.’” ABA Landslide, January/February 2021