Victoria Hanson is an Associate of the firm and has been practicing law since 2020. Her practices areas include trademark prosecution and intellectual property litigation.

Victoria Hanson specializes in trademark prosecution and intellectual property litigation. Known for her strategic precision and deep understanding of brand protection, Victoria represents clients ranging from global corporations to innovative startups across a wide spectrum of industries, including automotive, medicine, cinema, technology, consumer goods, and entertainment.

Victoria often counsels clients on the clearance, registration, enforcement, and maintenance of their trademarks, and oversees the management of complex domestic and international trademark portfolios. Her work includes advising clients on global branding strategies and helping clients navigate the complexities of trademark law.

In addition to her prosecution practice, Victoria is actively involved in litigating a broad spectrum of intellectual property disputes in which she has assisted in securing favorable outcomes in high-stakes cases. She has experience handling matters involving trademarks, trade dress, copyright, design patents, and trade secrets. Victoria also represents clients in cases involving unfair competition, false advertising, cybersquatting, counterfeiting, and domain name disputes, including proceedings under the Uniform Domain-Name Dispute-Resolution Policy (UDRP).

Victoria’s litigation work spans both federal court and administrative proceedings, and she regularly collaborates with clients to develop tailored enforcement strategies that align with their business goals. With an attention to detail and a pragmatic approach to problem-solving, Victoria is dedicated to helping clients protect, enforce, and leverage their intellectual property assets.

Victoria’s practice has been recognized by industry-leading publications and organizations. Victoria has been named an Illinois Rising Star by Super Lawyers, and she has received multiple accolades from Best Lawyers: Ones to Watch.

Outside of the office, Victoria enjoys running and afternoon tea experiences. She also loves going to breweries with her husband, attending Notre Dame football games, and going on walks with her dog. 

Representative Matters

Victoria has assisted and counseled many clients with their trademark matters before the United States Patent and Trademark Office and in dealing with infringers, including:

• Assessing and clearing the strength of potential trademarks.
• Preparing and filing trademark applications.
• Responding to pre-registration and post-registration office actions, including descriptiveness, functional, and likelihood of confusion refusals.
• Preparing statements of use and extensions and reviving applications.
• Preparing and submitting assignments.
• Preparing and filing registration maintenance and renewal forms under Section 8, 9, and 15.
• Drafting coexistence and settlement agreements.
• Drafting and sending cease-and-desist letters to infringers.

Victoria’s litigation experience includes:

• A copyright and trade secret infringement litigation involving a fitness equipment manufacturer and an exercise-related software provider.
• An appeal before the Seventh Circuit and post-judgment proceedings in a trademark infringement and cybersquatting litigation between the nation’s largest provider of legal funding services and a previous employee.
• A trademark infringement dispute between a supplier of aftermarket automotive parts and an infringer using the client’s trademarks on their website.
• A copyright infringement litigation in which a leading provider of concrete statuary accused an entity of infringing the copyrights of multiple works which resulted in a favorable settlement.
• A design patent infringement litigation between a well-known RV distributor and a competitor.
• A design patent infringement litigation between a well-known supplier of aftermarket automotive parts and an automotive manufacturer.
• Initiating UDRP proceedings against infringers.

Articles

Victoria has written the following articles: 

• Rockin’ Around the Christmas Brand Protection (2025)
• Top 10 Trademark Tips to Make 2024 a “Brand” New Year (2024)
• “Trademark Tacking: The Legal Implications of Brand Evolution”, Wake Forest Journal of Business and Intellectual Property Law (2024)
• A Proposal to Update Customs’ Trademark Seizure Process to Prevent Misuse, American Bar Association, Landslide Magazine (2022)
• Improving the Defend Trade Secrets Act of 2016: Against Preempting State Trade Secret Law, Notre Dame Law Journal on Emerging Technologies, Volume 2, Issue 1(2021)
• Finding The Right Fit: The Test for Color Marks , In Re: PT Medisafe Technologies, No. 2023-1573 (Fed. Cir. April 29, 2025)

She has also written articles on the following cases:

• Revving Up The Trade Dress Standard: Articulation First, Cardinal Motors, Inc. v. H&H Sports Protection USA Inc., No. 23-cv-7586 (2d Cir. Feb. 6, 2025)
• Installation Payments Fly Under the On-Sale Bar Radar, Aviation Clean Air, LLC v. Ionic Air Care, Inc., No. 3:21-cv-219-TCB (N.D. Ga. Sept. 16, 2024)
• Double Trouble? Some Double Patenting Woes Resolved, Allergan USA v. MSN Laboratories Private Ltd., No. 2024-1061 (Fed. Cir. Aug. 13, 2024)
• The Limit Does Not Exist: No Time Limitation on Copyright Damages, Warner Chappell Music v. Nealy, No. 22-1078, 601 U.S. (2024)
• You’ve Got Mail: Federal Circuit Allows Service Through Email, In re: Aputure Imaging Industries Co., Ltd, No. 2024-103 (Fed. Cir. Jan. 22, 2024)
• Seizure Orders Not Appealable, At Least For Trade Secrets, Janssen Prods. LP v. eVenus Pharm. Labs. Inc., Case No. 22-2426 (3d Cir. Oct. 17, 2023)
• A Rare Injunction In An Injunction-less Patent System, Wonderland Switzerland AG v. Evenflo Co. Inc., Case No. 23-2043 (Fed. Cir. 2023)
• Supreme Court Tightens the Leash on Parody, Jack Daniel’s Properties, Inc. v. VIP Products LLC, No. 22-148 (S. Ct., June 8, 2023)
• Publishers Take a Hatchet to Free Digital Libraries, Hachette Book Group, Inc. v. Internet Archive, No. 20-4160 (S.D.N.Y. Mar. 24, 2023)
• RICO Requires Transfer of Title to Forfeit Trademarks, USA v. Mongol Nation, No. 19-50176 and 19-50190 (9th Cir. Jan. 6, 2023)
• A “Monster” Award: “Super Creatine” Not So Super, Monster Energy Co. v. Vital Pharmaceuticals Inc., No. 5:18-cv-01882 (C.D. Cal. 2022)
• Coca-Cola’s Trademark Challenge Fizzles Out, Meenaxi Enterprise, Inc. v. The Coca-Cola Company, No. 21-2209 (Fed. Cir. 2022)
• Again, Computer Fraud and Abuse Act Likely Does Not Protected “Ungated” Date, 9th Circuit, HiQ Labs, Inc. v. LinkedIn Corp., Case No. 17-16783 (9th Cir. Apr. 18, 2022)
• Her Name — Their Brand, JLM Couture, Inc. v. Gutman, No. 20-CV-10575-LTS-SLC (S.D.N.Y. Feb. 14, 2022)
• The Divide Continues: The Written Description Requirement Revisited, Novartis Pharmaceuticals v. Accord Healthcare Inc., Case No. 21-1070 (Fed. Cir. 2022)
• An “Overly Demanding Standard?”: The Written Description Requirement, Indivior UK Ltd. v. Dr. Reddy’s Laboratories SA, Case No. 20-2073 (Fed. Cir. 2021)
• Spotlight on the Right of Publicity: Immunity and Preemption, Moran v. Edie Parker, LLC et al, No. 2:20-cv-12717 (E.D. Mich. Sept. 27, 2021); and Hepp v. Facebook, 2021 WL 4314426 (3d Cir. Sept. 23, 2021)
• Intrinsic, not Extrinsic, Evidence Rule in Claim Construction, Seabed Geosolutions (US) Inc., No. 2020-1237 (Fed. Cir. August 11, 2021)
• Keeping the Burdens in Focus, Apple Inc. v. Corephotonics, Ltd., No. 2020-1438 (Fed. Cir. June 23, 2021)
• In Mind or in RAM, a Better Algorithm is an Algorithm, In re Board of Trustees of the Leland Stanford Junior University, No. 2020-1012 (Fed. Cir. Mar. 11, 2021)
• Duty to Assign? For Pre-Termination Ideas, No., Bio-Rad Labs, Inc. v. International Trade Commission et al., No. 2020-1785 (Fed. Cir. Apr. 29, 2021)
• The NDA Controls: Inventorship and Ownership Are Two Very Different Things, SiOnyx LLC v. Hamamatsu Photonics, Nos. 19-2359, 20-1217 (Fed. Cir. Dec. 7, 2020)